This is not so much an About us than it is a story of how series of gut feelings led me to build my brand. My name is Chidera Chime (or “CC” for short) and I created CC The Love to spread love, happiness, and positivity.
It all started with my first gut feeling which was for me to post minute-long videos (aka episodes) on Instagram everyday. Each episode focused on making people happy and I loved it because making people happy is my jam. Around episode 30, I started vlogging to document the process of what I was doing (not really knowing what I was doing).
I had my second gut feeling by episode 52 which was for me to make graphic t-shirts with positive messages and give them away for free. The idea was to put more good vibes out into the world so I went for it. Needless to say, the number of requests were overwhelming.
At the same time, I discovered a brilliant entrepreneur by the name of Gary Vaynerchuk and asked him about giving my shirts away for free. He said to giveaway shirts for the next 6 years (that was back in 2017) and I’m still giving. On episode 171, I had my third gut feeling which was for me to quit my full time job and focus on building CC The Love. I did and here we are.
My story is still being written. God isn’t finished. If after reading you leave with anything, let it be this: trust your instincts, chase your dreams, and don’t be afraid to try something and fail. Failure is part of the road to success.