Every face has a story
Our clothes act as "visual hellos," that create a reason for people to look up, lock eyes, and smile because acknowledging the humanity in yourself and others is a simple, powerful act.
Using design as "visual nudges"
What began in 2016 as a personal mission to make people happy officially became CC THE LOVE in 2017 that wanted a way to make people look up, look out, and truly see one another.
It's a practice, not just a brand
See the humanity in yourself and others but don't let anyone stress you out. You don’t have to be perfectly happy to wear our clothes. You don’t even have to be smiling. You just have to be yourself because we believe that will lead you to love yourself, love others, and build community.