About the brand
Our Mission
Our mission is to get you to acknowledge the humanity in others, through four simple steps:
- Be yourself. Drop the performance. Showing up authentically gives others the unspoken permission to do the same.
- Love yourself. Recognize your own worth first—it is the foundation for seeing the dignity in everyone else.
- Love others. Look past the labels. Use every encounter as a bridge to see the person, not just the stranger.
- Build community. Move from isolation to connection. We’re here to turn brief moments into a collective culture of belonging.
Our Story
From a personal mission to an official brand. What began in 2016 as a personal mission to keep the human connection "in the loop" officially became CC THE LOVE in 2017 that wanted a way to make people look up, look out, and truly see one another.
Using design as "visual nudges." We don’t just make clothes to look cool; we make them to start a conversation without saying a word. After launching the brand, we introduced our signature CC smile—a design specifically crafted to catch a stranger's eye for just a second; just long enough to make them look up and see the face of the real human wearing it. It's a visual bridge.
What does "CC" mean? In the digital world, to cc is to keep someone in the loop on an email. In our world, it’s a reminder to keep the human connection going. It also happens to be the initials of our founder, Chidera Chime—a personal promise to keep things human and spread the love.
Our Vision
It’s a practice, not just a brand. You don’t have to be perfectly happy to wear our clothes. You don’t even have to be smiling. You just have to be yourself because we believe that will lead you to love yourself, love others, and build community. When you wear one of our pieces, you’re practicing a simple, powerful act: See the person and acknowledge their humanity.